January 4, 2016
Trump Goes Commercial
Putting his money where his mouth is?
Washington Post -- January 3, 2016
Donald Trump's provocative first TV ad raises the temperature of GOP race
Donald Trump's ad begins with a shot of President Obama and Hillary Clinton. Then comes a U.S. battleship launching a cruise-missile strike. It moves swiftly through an explosive montage: The suspects in the recent California terrorist attack. Shadowy figures racing across the U.S.-Mexico border. Islamic State militants.
The narrator, a deep-voiced man, speaks ominously: “That's why he's calling for a temporary shutdown of Muslims entering the United States, until we can figure out what's going on. He'll quickly cut the head off ISIS and take their oil. And he'll stop illegal immigration by building a wall on our southern border that Mexico will pay for.” [...]
Trump has risen to the top of a chaotic Republican field in part because he embodies voters' rejection of the professional political class. By taking to the airwaves, he is turning to one of the traditional tools of a modern political campaign. [...]
Trump said he wants his ads to hammer that distinction for voters who may still be torn between two or more candidates.
“It's about immigration and safety, and they play hand in hand,” he said. “If you look at every poll, I'm the leader on the economy, but it's immigration and ISIS, too. I'm bringing them all together.”